Like all other electronic records, the retention for Facebook and all other social media is determined by the content of the post. If social media is used as a marketing tool and any information posted can be found on an official website or imbedded in written policy and procedure, then the content of the social media site can be considered a duplicate record. Duplicates can be destroyed as soon as they have served their reference purpose. In addition, we suggest taking down content that is not up-to-date.
If your Facebook account or other social media sites are the official location of policy, procedure, or program descriptions that are not posted in another location, you can contact the University Archivist, John Bolcer for information on how to transfer these sites to the University Archives for permanent preservation.